Coleman S. Kendall

Chief Economist

colek@marshfieldinc.com

B.A., Swarthmore College M.B.A., The University of Chicago Booth School of Business

As the firm’s Chief Economist, Cole Kendall brings depth to the research team’s analysis of various industries and businesses. His work in both micro- and macroeconomics has helped elucidate such wide-ranging topics as the history of post-secondary education, fast food around the world, and the technical details of hotel pricing, to name but a few. Cole happily shares his knowledge not only with the team, but with clients, as well.

It’s only logical that Cole’s role in the firm is very much that of a teacher—it’s what he’s done his entire professional life. Cole began his career teaching economics and finance at the university level (go Ducks, Buckeyes, and Flames!). In 1997, he left academia and began working with companies across North America, Japan, and Europe, covering the finer points of macro-finance.

In 2009, when many were seeking answers following the stock market’s historic tumble, Cole opened his own consulting firm. This transition coincided with his meeting Chris and Elise, who eventually persuaded Cole to join their team to provide color and context for their research.

Cole’s knowledge extends far beyond the world of economics. If you ever need a recommendation for a fine bottle of Cabernet Sauvignon or the best venue in which to see Verdi’s Aida, ask Cole.

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